Associate Director, Campaign Orchestration (EU/INTL)
- Location
- City Of London, England, United Kingdom
moments of the care journey. This role reports to the Sr. Director of Campaign Orchestration Lead and partners closely with brand strategy, medical, analytics, field engagement, market access, and enterprise CX teams to align cross-functional priorities and deliver cohesive, customer-centric omnichannel campaigns. Essential Functions/Responsibilities Key Responsibilities … aligned to customer journeys. Apply next best action frameworks and orchestration logic to sequence and prioritize customer touchpoints across channels using campaign and media analytics to improve relevance, continuity, and outcomes. Own delivery of audience orchestration needs, translating strategy into sequenced cross-channel engagement. Define and oversee media strategies (branded ...