Martech Manager
- Hiring Organisation
- UKTV
- Location
- Greater London, United Kingdom
- Employment Type
- Full Time
Martech tools. You are confident in building and analysing audiences and their behaviours by utilising 1P, 2P and 3P data. Knowledge of mobile marketing analytics platform and CDP (preferred Appsflyer and Mediarithmics) is essential to ensure that data flows correctly across platforms. Knowledge of Braze, mParticle or alternative customer data … engagement platforms is essential. Has experience working with Performance Marketing analytics. Familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS. Using AI tools, including OpenAI Codex or comparable platforms. Skills & personal qualities Able to translate marketing requirements into technical briefs, and technical concepts ...