approach to improving open rates, engagement, and conversion performance. KEY RESPONSIBILITIES Leadership & Management • Build, deploy, optimise & maintain email/SMS communications from SFMC • Translating AI-driven segmentation & journey requirements into high-quality, personalised communications Functional Responsibilities • You will own Email Studio, Mobile Studio and Content Builder - the execution layer - building … programme, delivering triggered messages, event reminders, sales follow-ups, customer updates and appointment reminders, backed by strong templates and governance. • You will bring AI-driven personalisation to life across email and SMS, working with variables like industry, sector, revenue band, service interest, intent score, persona and opportunity stage. • You will ...