Senior MarTech Manager
- Hiring Organisation
- Jobleads-UK
- Location
- Nuneaton, England, United Kingdom
paid media channels, ensuring high-quality data underpins optimisation and attribution. Drive best practice across Google Tag Manager, server‐side tracking, consent management and marketing data architecture. Develop and evolve Customer Data Platform (CDP) capabilities, enabling real‐time audience activation, suppression, lookalike modelling and personalisation across CRM, Paid Media … with Performance Marketing teams to improve audience strategy, campaign measurement, incrementality and media effectiveness through first‐party data activation. Support the growth of Digital Asset Management, Retail Media and Loyalty technology capabilities to enable omnichannel customer experiences. Evaluate emerging marketing technologies, AI capabilities and vendor partnerships, ensuring ...