1 of 1 B2B Marketing Jobs in Bolton

learn more about why we’re one of the leading global Cyber Security and Risk Mitigation business... The Opportunity We are seeking a dynamic and experienced Head of Digital Marketing to lead our digital marketing function. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, transforming our website experience, and … driving inbound inquiries. This role requires a strategic thinker with a strong understanding of B2B marketing, Account-Based Marketing (ABM), the buyer journey, and the importance of intent signals in influencing buying groups. Key Accountabilities Strategy Development: Create and execute a data-driven digital marketing strategy and roadmap to enhance our website experience, generate inbound … inquiries, and support ABM initiatives. ABM & Intent Signals: Develop ABM strategies to identify and leverage intent signals, ensuring marketing efforts engage and surround buying groups effectively. Utilise platforms such as 6sense, Bombora, or Demandbase to inform strategy. Digital Advertising: Manage targeted digital advertising campaigns across LinkedIn, Google, and programmatic platforms, optimising for performance, ROI, and engagement with More ❯