Director, International MROI Data Science Lead (Tadworth)
- Hiring Organisation
- Pfizer
- Location
- United Kingdom, UK
- Employment Type
- Full-time
models to measure and optimize the effectiveness of marketing channels and tactics (DTC, HCP paid media, emerging platforms).Lead the evolution of analytics methods and processes for Promotion Impact Analytics, Resource Allocation & Optimization at the enterprise level via both technology and process enhancementsBuild, validate, and deploy econometric and machine … advanced analytics, including proven time in managerial roles.Significant Hands-on expertise in Marketing Mix Modeling, including regression analysis, time series, Bayesian methods, and causal inference.Experience with open-source MMM frameworks (e.g., LightweightMMM, Robyn, PyMC-based models) Exposure to agent-based media planning, causal ML Experience leading ...