Director Applied AI for Marketing and Commerce
- Hiring Organisation
- Artefact
- Location
- Utrecht, Netherlands
- Employment Type
- Permanent
- Salary
- EUR Annual
incrementality testing, geo-lift and attribution to inform budget decisions Develop and productionize models in clients' cloud environments; ensure end-to-end operationalization Present methods and findings to CMOs; own recommendations and influence client decisions Contribute to the design and improvement of measurement stacks and productization of measurement capabilities … experience Genuine marketing fluency across retail media, paid social, and brand-building dynamics Serious data science background with causal inference, Bayesian methods, forecasting, and optimization; coding ability CMO-grade communication to explain complex methods and actionable recommendations Production instincts: MLOps, cloud deployment, production-ready deliverables ...