Data Scientist
- Hiring Organisation
- Entain
- Location
- Arkansas, United Kingdom
- Employment Type
- Full Time
with our AIOps engineering teams to productionize and scale analytical capabilities beyond traditional manual analysis. By leveraging your deep understanding of marketing data, statistical methods, and emerging AI technologies, you'll enable data-driven marketing strategies that maximize ROI and competitive advantage. Develop and maintain econometric models to measure … budget allocation Hands-on experience working with Google Analytics data and other marketing platforms Experience with marketing mix modelling, incrementality testing, and causal inference methods Familiarity with marketing data sources and platforms (Facebook Ads, programmatic platforms, etc.) Strong knowledge of experimental design and statistical modelling techniques including regression analysis ...