Product-Led Growth & Marketing Insights Lead
- Hiring Organisation
- Katie Bard
- Location
- Birmingham, West Midlands, United Kingdom
- Employment Type
- Permanent
- Salary
- £60,000
committed to building products and services grounded in data, user behaviour, and measurable impact. This is a pivotal role that blends deep insights, behavioural analytics, CRO, and Product-Led Growth (PLG) principles. You will shape how users adopt, activate, and experience our digital products, driving commercial outcomes through … data-informed strategy and experimentation. The role Product-Led Growth (PLG) Strategy: Develop and embed a PLG framework across core products. Use behavioural insights to define activation, adoption, and retention triggers. Partner with Product, UX, and Engineering teams to align product evolution with growth objectives. Shape guided onboarding, nudges ...