Senior CRM Manager
- Location
- Chester, Cheshire, United Kingdom
customer lifetime value Identify opportunities to develop the customer journey and introduce new channels, including SMS and WhatsApp Set the strategic direction for Bloomreach, ensuring the platform is fully leveraged across segmentation, automation, personalisation and lifecycle activity Use customer data, insight and performance analysis to shape strategy and identify commercial … customer lifecycle, segmentation, personalisation and retention strategy Experience leading and developing a CRM team, with the ability to provide clear strategic direction Experience with Bloomreach or a similar CRM/CDP platform Strong commercial and analytical mindset, with the ability to turn customer data and insight into strategic decisions Experience ...