1 of 1 Brand Awareness Jobs in Cambridge

will be responsible for translating complex, multi-product portfolio stories into clear, compelling propositions that resonate with enterprise buyers and users - driving brand strategy and unification, brand awareness, and market penetration, while balancing the protection of recurring revenue through adoption, usage … execution enablement (GTM Excellence) to avoid overlap. Portfolio & Go-to-Market Strategy Define segment-level ICPs (Ideal Customer Profiles), buyer and user personas, brand strategy & positioning in line with customer outcomes, and competitive positioning frameworks for each of the 6 target markets; ensure these are consistently applied ...