Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
know the capabilities, limitations, and how to integrate core platforms that power modern personalisation initiatives. This includes: Recommendation & Personalisation Engines: (e.g., Dynamic Yield, Braze, Optimizely Personalization, Adobe Target) - understanding algorithm types, real-time personalization, A/B/n testing of personalisation strategies, and integration patterns. Customer Data Platforms (CDPs ...