Head of Performance Marketing - Hybrid
- Location
- United Kingdom
across multiple international markets and brands. The successful candidate will work closely with channel managers, market stakeholders, and teams across Digital, Brand, ATL, Creative, BI and Technology to drive commercial growth across key paid media channels. You will own performance planning, forecasting, target-setting, reporting, measurement, cross-channel alignment … delivered. Establish and continuously improve measurement frameworks across attribution, incrementality, MMM, funnel analysis and dashboarding. Improve data agility and reporting efficiency by partnering with BI, Analytics and Technology to reduce manual work, duplication and decision-making delays. Full-Funnel, ATL, Brand & Creative Performance Alignment Develop and embed a full-funnel ...