2 of 2 CAPI Jobs in Avon

priorities in the first 6 months will be: Improving conversion tracking foundations — including Meta Event Match Quality, GTM (web + server-side), and strengthening CAPI implementation Fully configuring and activating Adjust (currently under-utilised), including proper integration with Meta and paid channels Improving first-party data integration and audience activation … through CDP workflows to enhance targeting and optimisation The stack includes GA4, Snowplow, GTM (web & server-side), Meta CAPI, Adjust (MMP), Hightouch & internal CDP platform, Superset (BI), and OneTrust for consent management. You won’t be supported by an external agency but you will partner with internal Tech/Product ...

areas in the first 6 months will be: Improving conversion tracking accuracy and Meta Event Match Quality Strengthening GTM (web + server-side) and CAPI implementation Fully activating Adjust (MMP), ensuring it integrates correctly with Meta and other paid channels Leveraging first-party data via CDP integrations to improve targeting … optimisation The stack includes GA4, Snowplow, GTM (web & server-side), Meta CAPI, Adjust, Hightouch & internal CDP, Superset for BI and OneTrust for consent. There’s no external agency but you’ll work closely with internal Tech/Product teams to implement improvements. You’ll be expected to bring strong hands ...