1 of 1 CRM Analyst Jobs in the North of England

The role sits within the Customer Management team within the wider Marketing team. The role will support with the development of a customer centric CRM programme using data to determine who, when, how and what communications are sent to individual customers. Utilising the capability unlocked by the Zeta Marketing … programme. Day to Day Responsibilities Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity. Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems … methodology for tests that ensures results can be measured accurately and confidently to inform future strategy decisions. Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme. Work with Data Science to utilise advanced analytical tools, e.g. segmentation More ❯