Senior CRM Data Manager, Wolverhampton
Wolverhampton, Staffordshire, United Kingdom
Marston's PLC
Senior CRM Data Manager Salary up to £60k plus benefits Join our Digital Marketing team in a pivotal new role that supports Marston's ambition to become the UK's number one local pub company. As Senior CRM Data Manager, you'll play a key role in shaping and executing our CRM strategy … role, offering the opportunity to make a senior-level impact through a broad skill set, including data analysis, stakeholder collaboration, and vendor management. Key Responsibilities: Devising and implementing the CRM strategy for Marston's, working to understand how we can maximise our 1st party data to build advocates through a defined segmentation and communication strategy. Provide thought leadership on … how Marston's can better evaluate customer lifetime value. Along with the Head of Digital and CRM, lead our relationship with key agencies ensuring we are getting value and delivering against key objectives. Play a key role in the development of our customer facing app proposition, ensuring key project milestones are met, and devise a customer data strategy for More ❯
Employment Type: Permanent
Salary: GBP Annual
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