website audits, competitor research and keyword, entity and search intent analysis. Improving website structure, URLs, metadata and headings, implementing changes directly using HTML, CSS and WordPress. Tracking results through Google Search Console and Google Analytics 4 (GA4), producing monthly, quarterly and annual reports linked to business performance. Managing local … Console and Google Analytics 4 (GA4), including setup, verification and data analysis. Strong technical skills, with the ability to implement website changes using HTML, CSS and WordPress. A thorough understanding of Google search algorithms and how generative AI is changing search behaviour. Competence in keyword and entity research, semantic search ...