1 of 1 Campaign Analysis Jobs in Wales

approaches in AI-driven optimisation (AIO). This role will design and lead that capability. You will create a clear, scalable framework for how campaign data is captured, structured, analysed and activated across paid, earned, shared and owned channels. By bringing together platforms, processes and people, the role will … uses data across campaigns Map out data sources (e.g. CM360, platform data, third parties) and how they connect Design the overall data flow - from campaign setup through to reporting and insight, capturing micro and macro conversions/goals and identifying the conversion path and media touchpoints Establish clear processes ...