CRM / Data Business Analyst
- Hiring Organisation
- SixteenFifty
- Location
- Leeds, UK
- Employment Type
- Full-time
design and rollout of marketing automation campaigns, segmentation strategies, and customer journeys. Work closely with marketing teams to optimize lead management, customer engagement, and campaign analytics. Translate business needs into functional specifications and ensure alignment with system capabilities and best practices. Support configuration, testing, and deployment … define, validate, and manage customer data models, ensuring data integrity and compliance (e.g., GDPR). Develop dashboards and reports to provide actionable insights on campaign performance, lead conversion, and customer behavior. Identify opportunities for process automation, data enrichment, and system optimization. Stakeholder Management: Liaise between marketing, sales ...