2 of 2 Campaign Management Jobs in Scotland

improve customer engagement. The role will focus on designing, implementing and optimising Adobe Marketo Engage and Leadoo solutions. You'll help develop effective campaign strategies, strengthen lead management processes and deliver seamless integrations across CRM, customer data platforms and wider marketing technology environments. Key Skills and Experience: Strong … Adobe Marketo Engage administration and campaign management expertise. Experience with engagement programmes, nurture streams and lead lifecycle management. Knowledge of lead scoring, segmentation and email marketing automation. Experience integrating Marketo with CRM platforms, including Salesforce and Microsoft Dynamics. Understanding of Marketo REST APIs, CDP integrations and data synchronisation. ...

other sources to identify patterns and develop insight Work with large datasets using Excel, Power BI and other analytical tools Support the creation and management of target lists and commercial research Prepare research, briefings and insight for senior stakeholders Help maintain and improve the quality of CRM and commercial … will be provided. Why This Role? This is more than an entry-level data position. You will develop practical experience across data analysis, CRM management, market research, commercial insight, campaign support and stakeholder engagement. These are transferable skills that can open doors across the wider professional services ...