1 of 1 Campaign Manager Jobs in Berkshire

What you'll do: The Segment Content Marketing and Campaigns Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Data Centers segment. This is a pivotol role that will work closely with commercial leaders of the segment, business units, sales and field marketing organizations to design and develop integrated … content to support customers, as well as Eaton sellers, at all stages in their buying journey. This role will leverage regional and local input in the development of the campaign strategy and work closely with field teams to drive campaign activation and optimization. Main Responsibilities: Differentiating Eaton with an integrated marketing strategy that build engagement and trust between … Development of integrated marketing campaigns that drive demand generation for strategic revenue-generating offers (as defined by segment strategy teams) in the segment (hardware, software and services) Developing the campaign content and audience engagement strategy, as well as GTM approach (working closely with all relevant commercial and CoE leaders) Leading development of the segment message map and buyer journey More ❯