SQL Analyst -- Braze Segmentation
London, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
ARM
SQL Analyst, CDP & CRM Segmentation London based - hybrid working - 3 days on site 3-6 Month contract - Inside IR35 Why this role exists We're standing up a Customer Data Platform (CDP) and need a hands-on SQL analyst to tighten audience segmentation, productionise segmentation logic in the warehouse, and push curated traits into Braze so CRM can operate … campaigns without overloading the data team. What you'll do Own audience & trait definition Translate CRM/Marketing objectives into precise, reusable audience and trait specs Build and maintain warehouse-first segmentation tables/views with clear SLOs and documentation. Ship reliable data to Braze Design pipelines to push curated traits and audiences to Braze , including change-data capture and dependency handling. Set up monitoring/alerts and reconcile Braze counts vs. warehouse truth to ensure high confidence. Unblock campaign operations Create a self-serve library of SQL snippets, views, so CRM can launch campaigns without ad-hoc data requests. Implement suppression logic (deliverability, compliance, frequency caps) and guardrails. Partner across teams Work More ❯
Employment Type: Contract
Posted: