Head of CRM
- Location
- Lewes, England, United Kingdom
decisions that matter. Set the governance framework for lifecycle communications: quality standards, brand consistency, regulatory compliance (GDPR and regional equivalents) and consent management. Own the lifecycle and loyalty technology stack, including the email service provider (ESP), subscription platform, loyalty or rewards tooling and personalisation capability - evaluating, selecting and building … work. Experience of multi‐market and multi‐channel lifecycle activity, including marketplaces such as Amazon where first‐party data is limited. Excellent stakeholder management and influencing skills, with experience presenting to founders, executive teams or boards. Experience of segmentation, personalisation and customer data management best practice, including data ...