2 of 2 Content Strategy Jobs in the Midlands

for creating exceptional online experiences? Do you combine commercial acumen with creativity and data-driven thinking? We’re looking for a Director of eCommerce to lead our digital commerce strategy, elevate our online customer journey, and deliver measurable growth across our business. This is a pivotal opportunity to take drive our eCommerce platform, develop high-performing teams, and define … testing, and performance tools to understand customer behaviour and uncover opportunities. You’ll turn insights into actionable strategies that enhance results across all key metrics. Elevate Our Storefront and Content - Lead the digital merchandising and content strategy to ensure our products are presented clearly, attractively, and effectively. You’ll guide standards for naming, imagery, and navigation, ensuring … throughout. What We’re Looking For Minimum 7 years’ experience in eCommerce, with a strong record of driving digital growth and customer engagement Deep understanding of site merchandising, product content, search and checkout optimisation Experience with BigCommerce or similar platforms; knowledge of composable or headless commerce is advantageous Confident in using GA4 and analytics tools to inform strategy More ❯

technical SEO performance, working closely with developers to ensure best practice in site health, crawlability and indexation Collaborate with our Brand & Comms team to create human-focused, AI-friendly content that performs across both search engines and generative platforms Design and run A/B tests, analyse funnel and cohort performance, and use data to identify opportunities for growth … Optimisation (GEO) and how AI-driven search is shaping visibility Practical experience running A/B and multivariate tests, using insights to optimise performance and user journeys Experience developing content strategies informed by keyword research and user intent and executing these within a CMS Confidence collaborating cross-functionally and communicating insights clearly to non-technical stakeholders A natural curiosity More ❯