Head of Performance Marketing
Gateshead, Tyne and Wear, North East, United Kingdom
Central Employment Agency (North East) Limited
the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions. Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue. Define the ecommerce roadmap, prioritising customer … experience, conversion optimisation, and operational efficiency. Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality. Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer … implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience. Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists. Lead digital analytics and reporting, driving data-led decision making and continuous improvement. Identify growth opportunities in emerging markets, platforms or customer More ❯
Employment Type: Permanent
Salary: £85,000
Posted: