Product-Led Growth & Marketing Insights Lead
- Hiring Organisation
- Katie Bard
- Location
- Birmingham, West Midlands, United Kingdom
- Employment Type
- Permanent
- Salary
- £60,000
building products and services grounded in data, user behaviour, and measurable impact. This is a pivotal role that blends deep insights, behavioural analytics, CRO, and Product-Led Growth (PLG) principles. You will shape how users adopt, activate, and experience our digital products, driving commercial outcomes through data-informed strategy … narratives and meaningful action. Identify friction points and opportunities across customer journeys. Monitor commercial performance and marketing effectiveness. Conversion Rate Optimisation (CRO): -Lead experimentation across websites, landing pages, onboarding flows, and funnels. Define data-driven hypotheses informed by behavioural patterns and UX best practice. Partner with ...