2 of 2 Customer Acquisition Jobs in Sussex

and strategic execution. You'll also work closely with digital, product marketing, demand gen, sales, and brand & communications to ensure content supports the entire customer journey - from acquisition to retention - helping BrightLocal achieve its growth ambitions. Key responsibilities: Content strategy and execution Develop and own a full-funnel … of SEO trends, AI-driven content, and evolving B2B content marketing best practices. Lifecycle-driven content marketing Create lifecycle-driven content for BrightLocal's customer personas that improves acquisition and activation, and deepens customer engagement to increase retention and expansion. This includes: Position BrightLocal as a trusted … and conversion goals. Develop content for lead generation and nurturing across the marketing funnel. Develop sales enablement content (e.g., case studies) to support sales & customer success. Develop customer education content, including BrightLocal Academy, Help Centre, and product guides. Content creation, innovation and distribution Oversee the production of high More ❯

strong technical skills and business acumen to help turn millions of potential data points into actionable insights that can drive product improvements, make our customer acquisition more efficient, improve our customer retention rates, and drive operating efficiencies across the business. The primary goals of the team are More ❯