2 of 2 Customer Insight Manager Jobs in London

The Customer Insights Manager will be responsible for leading customer research initiatives within the marketing organisation, focusing on the day-to-day management of research projects. Reporting to the Marketing Research Manager, the ideal candidate will: Design customer research briefs, questionnaires and discussion guides aligned with business priorities and objectives, in collaboration with internal stakeholders … and external agencies. Analyse and present research results in a compelling way for a range of internal audiences, including senior business and marketing leaders. Synthesize information from multiple insight sources, including primary research, third-party data, customer analytics, and marketing/media performance. Identify and utilise the most relevant data sources to address key project questions. Requirements Essential More ❯

re expanding our data and insights capabilities to better understand, serve, and grow our audience community. Role Overview We're looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better. This is a highly cross-functional leadership role … sitting at the intersection of data science, marketing, product, and editorial . You'll oversee customer segmentation, behavioral analytics, retention modeling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business. You'll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize … customer lifetime value. Key Responsibilities Lead GB News' customer and audience insight function, developing a deep understanding of viewer behavior, member value, and user journeys. Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood. Guide research and analysis to support marketing, content, and product teams More ❯