CRM Manager
Bournemouth, Dorset, South West, United Kingdom
La Fosse
Act as the in-house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT. Use data and insights to improve engagement, conversion rates, and customer lifetime value. Stakeholder & Partner Management Run cross-functional workshops and sessions to define CRM needs, customer journeys, and capabilities. Oversee relationships with Salesforce partners to ensure on … time, high-quality delivery. Represent CRM at senior meetings, presenting results, investment cases, and transformation progress. Journey Mapping & Automation Design and deliver multi-channel journeys (email, SMS, print, retargeting). Introduce personalisation, behavioural triggers, and dynamic content to boost engagement. Maintain a library of reusable, brand-compliant CRM assets. Performance & Budget Management Define and monitor CRM KPIs across … scale transformations Strong Salesforce Marketing Cloud and Pardot expertise Proven track record managing external partners and agencies Skilled at running senior-level workshops and engaging stakeholders Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies Strong commercial awareness and budget management skills Preferred: 4–8 years' experience in senior CRM, digital marketing More ❯
Employment Type: Permanent
Salary: £65,000
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