1 of 1 Customer Segmentation Jobs in Leicestershire

million active members and 15,000+ brand partnerships across retail, entertainment, and travel, this business is scaling its CRM capabilities to deliver greater personalisation, engagement, and performance across its customer base. The Senior CRM Performance Manager will sit within the Lifecycle CRM team, owning tactical CRM performance delivery and working closely with commercial, trading, and partnerships teams to align … wider business goals. Develop and iterate a test-and-learn framework across lifecycle and trading comms to optimise engagement and conversion. Use behavioural, product, and commercial data to improve segmentation and personalisation. Plan, execute and measure CRM campaigns (email, push) across multiple product lines and customer cohorts. Lead and mentor a team of 3 CRM Executives and Analysts. … strong Excel/Google Sheets skills essential. Excellent stakeholder management and ability to influence cross-functional teams. Experience in line management or mentoring CRM team members. Strong understanding of customer segmentation, engagement metrics, and campaign planning. Desirable: Hands-on experience with CRM platforms such as Braze, Salesforce, or Iterable. Familiarity with HTML or Liquid templating for email customisation. More ❯