2 of 2 Customer Segmentation Jobs in Maidenhead

role can be based anywhere in Europe or in the United-States (US) Major Responsibilities: Manage technology portfolio products such as Audience Builder and NBA Suggestions which support our Customer Engagement model and Marketing Automation strategy through definition of customer segmentation and personalization strategies. Responsible for planning and overseeing a portfolio of technology products from ideation to … strategies based on data analysis and performance metrics. Toos and skills you will use in this role: Palantir Foundry Audience Builder and NBA Suggestions. Salesforce Marketing Cloud for automated customer journey. Exposure to Adobe Experience Manager (Web Portals), Veeva CRM, Mass-email and other channels ServiceNow, JIRA, Mural Boards for handling SDLC processes. Microsoft Office tools (PowerPoint, Excel, Word … with 7+ years experience. Proven experience in data management (preferably Foundry) and marketing automation technology platform (preferably Salesforce Marketing Cloud) in designing and implementing data management processes and automated customer journeys technology solution across digital channels. Strong understanding of customer and interaction data Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud's Journey Builder. More ❯

while also playing a pivotal role in managing our website content (via a CMS). You’ll be the go-to for all things Klaviyo - building, deploying and optimising customer communications. At the same time, you’ll support the digital team by managing campaign landing pages and keeping our website content up to date. This role also carries a … strategist, email geek, and digital problem-solver, then this role was made for you. Key Responsibilities: CRM & Email Marketing (70%) Own day-to-day Klaviyo management: campaign planning, build, segmentation, automation, testing, and reporting. Architect and optimise lifecycle flows (welcome, browse/basket abandonment, post-purchase, loyalty, and more). Build advanced customer segmentation and personalisation strategies … data regulations. CRO, UX and Performance Insights (20%) Marry CRM data with wider insights (GA4, Hotjar, onsite journeys) to help drive smarter digital marketing. Spot friction points in the customer journey and collaborate on solutions to boost conversion and retention. Content Management (10%) Review all content deployment once live on website to ensure it is correct, on brand. Work More ❯