2 of 2 Customer Segmentation Jobs in Oxfordshire

CRM Specialist to join the team of a growing Henley based B2C business. Youll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life. Key Responsibilities … Develop and execute the global CRM strategy and customer lifecycle communications. Lead the design, launch, and optimisation of our first loyalty programme. Manage the email marketing calendar, including campaign planning and A/B testing. Identify data opportunities for deeper customer segmentation and personalisation. Collaborate with internal teams and agencies on CRM and data integration projects. Analyse More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯