Customer Segmentation Jobs in West London

1 of 1 Customer Segmentation Jobs in West London

Marketing Project Analyst

North West London, London, United Kingdom
Saga Group Limited
bespoke learning platform Main Responsibilities As our Marketing Project Analyst, you will support the development and implementation of data-driven marketing strategies to enhance customer engagement and drive business growth. Other accountabilities include: Optimising consent management processes, whilst ensuring compliance with GDPR and other relevant regulations Supporting the development … into analytical and marketing processes. Where consent/permissions are captured, ensuring compliance in implementation approach Working with the Analytics team to implement data segmentation strategies into marketing decisioning Ensuring that metadata in Sagas estate (e.g. website tagging) is of the right quality and value for decisioning in the … Adobe platforms and the ESPs.? Familiarity with the latest technology trends and their application in business settings.? Knowledge of first-party data strategies and customer segmentation.? Familiarity with data visualization tools and techniques. Knowledge of project management practices and methodologies, including Agile and Scrum.? Understanding of data management principles More ❯
Employment Type: Permanent
Salary: £40,000
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