11 of 11 Customer Segmentation Jobs in the West Midlands

agile and efficient future state as part of the IT business transformation plan.This role involves leading the development, implementation, and maintenance of dynamic pricing strategies driven by data analysis, customer behaviour, purchasing trends, and market competition. This includes ensuring consistency across pricing mechanisms and contributing to IT transformation projects that enhance pricing systems and automation capabilities. The role requires … proven ability to develop data-driven pricing models, proficiency in analytical tools like Excel, SQL, Python, PowerBI, and experience with ERP or pricing. Key skills include: Statistical modelling, forecasting, customer segmentation, and pricing strategy optimisation. Strong communication, collaboration, and problem-solving abilities are essential, along with sharp attention to detail and the capability to manage multiple priorities in More ❯

our team. Based at our Head Office in Digbeth , the successful candidate will drive data-led decision-making across our marketing activities. Using Salesforce Marketing Cloud, focusing on optimising customer segmentation, refining audience selections, and analysing customer behaviours to support personalised, high-performing campaigns. You will also be responsible for delivering actionable insights to enhance customer engagement, retention, and loyalty, while ensuring data accuracy and regulatory compliance. By leveraging customer and marketing performance data, the CRM Insight Analyst plays a key part in supporting commercial growth and helping the business tell a compelling story through data. What you'll do: Apply analytical knowledge and measurement to determine the effectiveness of CRM, Marketing and Business … product development pipeline by providing insightful data analytics, models and metrics Support ad-hoc analysis requirements or data requests from key business stakeholders Aid the strategic development of the customer database, integrating new data sources and developing capabilities to meet business objectives Working with the CRM Manager to ensure the database is updated with analytical content to meet the More ❯

our team. Based at our Head Office in Digbeth , the successful candidate will support the execution of the CRM strategy by delivering targeted campaigns that meet business objectives and customer needs. You will also be responsible for building and deploying campaigns using Salesforce Marketing Cloud, managing customer segmentation, and monitoring performance to identify opportunities for optimisation. Working … under the direction of the Senior CRM Manager and alongside cross-functional teams, the CRM Executive plays a key role in driving customer retention, loyalty, and incremental revenue through effective CRM activity. What you'll do: Implement CRM campaigns for National Express Coach, Bus, and Transport Solutions, as well as Dublin Express Develop segmented customer journeys and personalised … campaigns based on customer behaviour and preference, to increase engagement, retention, referral and loyalty Write, brief, identify target audiences and execute email campaigns that drive customer engagement, increase retention and loyalty, and generate revenue growth Conduct A/B testing and optimisation to improve campaign performance and customer experience Collaborate with commercial, marketing, product, customer experience More ❯

a forward-thinking organisation with deep heritage and a passion for innovation, working alongside cross-functional teams to deliver transformative insights and drive data maturity. KeyResponsibilities: OwnanddelivertheDataScienceroadmap,aligningwithbusinessgoalsanddigitalstrategy. Developanddeploydatasciencesolutionsincludingpredictivemodels,customersegmentation,andAI/MLdecisionengines. Manageandenhancethedatascienceenvironmentandtoolingforscalabilityandefficiency. Monitorandmaintaintheaccuracyandeffectivenessofdeployedmodels. CollaboratewithProduct,CRM,IT,andFinanceteamstoembeddatasciencesolutionsacrossthebusiness. Translatecomplexdatascienceoutputsintoclear,actionablebusinessinsights. Leadandmentorateamofjuniordatascientiststoensurehigh-qualitydeliveryandprofessionalgrowth. Actasadatasteward,improvingdataqualityacrossdigitalplatforms. KeySkills&Experience: 5+yearsexperienceindatascienceroles,preferablywithinfast-moving,multi-brandindustries. ExpertinPythonandSQLwithstrongstatisticalmodellingskills. ProficientinA/Btesting,significancetesting,anddatavisualisationtoolssuchasPowerBIorLooker. Strongstakeholdermanagementandcommunicationskills,abletotranslatetechnicalconceptsfornon More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯