PPC Specialist
Truro, England, United Kingdom
The Engage Partnership Recruitment
Develop, implement, manage, and optimise Pay-Per-Click (PPC) campaigns across Google Ads (Search, Display, Shopping, YouTube) and Microsoft Ads. Conduct thorough keyword research, analysis, and expansion to maximise campaign reach and relevance. Write compelling, engaging, and effective ad copy, testing variations to improve performance. Manage campaign budgets effectively … goals. Implement and manage bidding strategies (both manual and automated) to maximise ROI/ROAS and achieve CPA targets. Continuously monitor campaign performance, analyse data using tools like Google Analytics (GA4), identify trends, and generate actionable insights for improvement. Design and execute A/B tests on ad copy … in using web analytics tools, particularly Google Analytics (GA4). Experience with budget management and performance forecasting. Highly analytical with the ability to interpret data, identify trends, and make data-driven decisions. Excellent attention to detail and organisational skills. Strong written and verbal communication skills. Desired Skills & Platforms More ❯
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