Data Scientist
- Hiring Organisation
- Entain
- Location
- Arkansas, United Kingdom
- Employment Type
- Full Time
analysis. By leveraging your deep understanding of marketing data, statistical methods, and emerging AI technologies, you'll enable data-driven marketing strategies that maximize ROI and competitive advantage. Develop and maintain econometric models to measure marketing effectiveness, attribution … allocation decisions Experience with optimization frameworks for marketing performance and budget allocation Hands-on experience working with Google Analytics data and other marketing platforms Experience with marketing mix modelling, incrementality testing, and causal inference methods Familiarity with marketing data ...