Marketing Automation Specialist
- Location
- Belfast City District, Northern Ireland, United Kingdom
scoring models, automation rules, forms, landing pages, and email campaigns. Build and deploy campaign assets including personalised emails, workflow automation, audience segmentation, dynamic content, data routing, and campaign tracking to support global marketing initiatives. Partner with Marketing Communications, Digital Marketing, Sales Operations, Analytics, and Web teams to develop audience … activities. Monitor campaign performance, audience engagement, and funnel effectiveness using Power BI, Google Analytics, and Salesforce reporting, providing actionable recommendations to improve results. Maintain data governance and platform integrity by supporting lead management processes, ensuring accurate Salesforce synchronisation, troubleshooting automation issues, and improving data quality. Required Qualifications ...