2 of 2 Digital Analytics Jobs in Lancashire

connected network in the North and Scotland, for good. About the Role Here's What You'll Be Doing Analyse customer behavioural data across our Single Customer view, other digital analytics platforms such as GA4, Salesforce Marketing Cloud, and use bespoke digital tools to uncover actionable insights. Translate those insights into recommendations that drive our digital channel growth, support digital strategy, generate positive commercial outcomes, and better customer experiences. Build and maintain dashboards using SQL, Power BI, Big Query, Tableau, and Excel to enable dynamic performance reporting. Lead the implementation and execution of A/B testing and UX reviews to identify and help resolve pinch points in digital customer journeys to improve … key commercial metrics. Work directly with our Marketing team to develop segmentation strategies that influence CRM and deliver personalised value. Own key relationships with digital and data platform suppliers to ensure alignment and delivery. Uphold high standards of data quality and compliance through regular audits and monitoring protocols. Evaluate and evolve digital KPIs, holding both internal teams and More ❯

Marketing Analyst Up to £60,000 + benefits Hybrid - Manchester (2 days a week) THE COMPANY Our client is a global digital marketing consultancy with over 20 years of experience, a strong international presence across 20+ offices, and a team of 700+ professionals. They are a trusted partner to leading platforms and bring deep expertise in digital performance … position focused on turning complex data into clear, actionable marketing insights. You'll manage client engagements end-to-end, acting as the primary point of contact and delivering advanced analytics solutions. Key focus areas include: Marketing Mix Modelling (MMM) Multi-Touch Attribution (MTA) Incrementality Testing Measurement Strategies Econometrics SKILLS & EXPERIENCE Proficiency in SQL and PythonExperience using Google AnalyticsExposure to More ❯