Bayesian Data Scientist
South East London, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
ECM Talent
month contract + opportunity to extend long-term. This is an exciting opportunity to join a high-performing Data Science team focused on advancing marketing effectiveness through advanced econometric modelling—including Bayesian Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), and data-driven optimization strategies. Key Responsibilities Lead and manage data workflows: data extraction, transformation, validation, and … exploratory analysis to ensure modelling-readiness. Build and refine Bayesian MMM models that capture the drivers of key marketing and commercial KPIs. Use Python (and optionally R) to design, build, and improve base and advanced models—integrating prior knowledge, probabilistic reasoning, and real-world constraints. Develop and present ROI workbooks, response curves, and optimization frameworks for marketing budget allocation. … proficiency in Python, especially with pandas, NumPy, and probabilistic programming libraries such as PyMC. Experience with R is a bonus, particularly for MMM-related workflows. Deep understanding of regression modelling, Bayesian inference, hierarchical models, and MCMC techniques. Proven ability to handle and analyse large, complex datasets using SQL and/or Spark. Solid knowledge of applied statistics, modelling More ❯
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