2 of 2 Econometric Modelling Jobs in the Midlands

marketing. Proactively lead the design, development and deployment of data science solutions that inform marketing strategy and execution. Build Marketing Mix Modeling (MMM),predictive modelling, lifetime value prediction, churn analysis, marketing attribution and channel optimisation. Partner with marketing stakeholders to test, learn and optimise campaigns through experimental design … dashboarding in PowerBI/Looker. Experienced running Geolift test, causal inference model, and other forms of experimental design. Solid foundation in machine learning, statistics, econometric modelling,analytical and problem solving skills Strong communication skills with the ability to translate complex data insights into actionable business strategies. Preferred experience ...

commercial growth targets. Measure campaign performance across paid media, CRM, digital and partnerships. Analyse key metrics including CAC, ROAS, CLV and conversion performance. Support econometric modelling, attribution and customer journey optimisation. Deliver insight into brand health, customer behaviour, campaign effectiveness, market trends, competitor activity, market share … experience with Power BI, Excel, reporting, CRM analytics, stakeholder management and working with complex datasets. Experience with AI, LLMs, Machine Learning, SQL, Marketing Mix Modelling, econometrics, forecasting, pricing, attribution, data warehousing and advanced marketing measurement. Experience in healthcare, retail or FMCG. We care. We drive innovation. We strive ...