Paid Search Manager
- Location
- Greater London, England, United Kingdom
client strategy and performance conversations, making budget recommendations, and building trust through periods of both growth and underperformance. A strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour. CPG experience is particularly relevant. Confidence using Google Ads, Google Merchant Center … keeping priorities, delivery and communication organised. A view of Google as a new customer acquisition channel — assessing performance through new customer revenue, acquisition economics and evidence of incremental impact, and able to explain what the results mean for the client's business. Comfort leading the client conversation and doing ...