Head of Marketing Analytics and Data (City Of London)
City of London, Greater London, UK
London Business School
propensity modeling, marketing mix modeling (MMM), incrementality testing, and multi-touch attribution. Working in close partnership with our business units, you will embed an experimental, insight-led approach to customer acquisition and engagement. This is a high-impact, high-visibility role in a complex, fast-moving environment. The successful … to monitor performance against targets, providing regular updates and reforecasting as necessary to inform budget and resource planning. ROI Measurement & Experimentation: Lead the design and execution of experiments (A/B testing, holdout groups) to measure the incremental impact of campaigns. Build robust frameworks for Marketing Mix Modeling … we are looking for Vast and demonstrable experience in marketing analytics, with a strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design. Proficient in analytics tools and platforms (e.g Google Analytics 4, SQL, R/Python, CRM and email platforms, Power BI). Ability to More ❯
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