Conversion Rate Optimisation (CRO) Specialist
City of London, London, United Kingdom
Randstad Digital
deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen … various marketing functions to align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Insights & Analysis Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and … Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar. Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. Proficiency in journey mapping and lifecycle design with a customer-centric approach. Strong understanding of UX best practices, persuasion principles, and behavioural psychology. Data literacy: ability to analyse More ❯
Employment Type: Contract
Rate: £350 - £380 per day
Posted: