Paid Media Specialist
Altrincham, England, United Kingdom
Digital Rewards Group
managing paid advertising campaigns across various channels to drive performance and achieve our objectives. Responsibilities Develop, implement, and manage PPC and paid social advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc. Conduct keyword research, ad copywriting, and ad creative optimization to maximize campaign performance and ROI. Perform audience targeting and segmentation to reach … including design, content, and development to ensure alignment and effectiveness of campaigns. Stay updated on industry trends, best practices, and new technologies in PPC and paid social advertising. Utilize Google Analytics and GA4 to track and analyze website traffic, user behavior, and campaign performance. Requirements Minimum 2+ years of experience in PPC and paid social advertising. Proficiency in managing … campaigns on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc. Strong analytical skills with the ability to interpret and draw insights from campaign performance data. Excellent communication skills, both written and verbal. Detail-oriented with a strong focus on accuracy and quality. Google Ads certification and/or More ❯
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