2 of 2 Google Ads Jobs in Chelmsford

scale campaigns, launch new initiatives, and fill key gaps while we scale the team. Key Responsibilities: 1. Performance Marketing - Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms - Research keywords, create campaigns, manage bidding strategies, test creatives - Launch and experiment … Experience - 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B - Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc. - Experience building or optimizing landing pages with CRO best practices - Experience using AI tools such as ChatGPT, Claude, etc. - Ideally: startup ...

Marketing Mix Modeling, Incrementality Testing (geo-experiments, RCTs), and Multi-Touch Attribution. Hands-on experience building, validating, or calibrating MMM models- whether using Robyn, Google Meridian, PyMC-Marketing, LightweightMMM, Bayesian regression, or working closely with vendors who do. Strong foundation in causal inference and experimental design: you understand difference … PyMC, Stan) and their applications in marketing measurement. Familiarity with mobile analytics platforms and MMPs: Adjust, AppsFlyer, CleverTap, or similar. Experience with ad platforms (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads) and their attribution APIs, conversion modelling, and server-side event integration (cAPI ...