2 of 2 Google Ads Jobs in Scotland

internal and external use Support the execution and optimization of outreach programs to engage current and prospective customers leveraging LinkedIn, Twitter, YouTube, Google AdWords, and other channels Help organize and coordinate Veeva virtual and industry events, including logistics, internal and external communications, event app management, and reporting Assist with … weekly and monthly marketing program reporting and metrics (Pardot, Salesforce, Google Analytics, Google AdWords, etc.) Requirements 2+ years of marketing or equivalent experience Self-directed and able to manage multiple stakeholders, priorities, and multiple projects under aggressive timelines and expectations Exceptional communication, writing, and organizational skills Well organized ...

Marketing Mix Modeling, Incrementality Testing (geo-experiments, RCTs), and Multi-Touch Attribution. Hands-on experience building, validating, or calibrating MMM models- whether using Robyn, Google Meridian, PyMC-Marketing, LightweightMMM, Bayesian regression, or working closely with vendors who do. Strong foundation in causal inference and experimental design: you understand difference … PyMC, Stan) and their applications in marketing measurement. Familiarity with mobile analytics platforms and MMPs: Adjust, AppsFlyer, CleverTap, or similar. Experience with ad platforms (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads) and their attribution APIs, conversion modelling, and server-side event integration (cAPI ...