2 of 2 Google Analytics Jobs in Hemel Hempstead

in a global context. Advanced demonstrable experience with marketing service delivery software. Advanced demonstrable experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365. Proficiency in analytics and marketing tools (Google Analytics, Google Ads preferred). Advanced understanding of how databases are utilized in effective marketing. Excellent ability to articulate company's value More ❯

This pivotal role will be responsible for designing and executing A/B and multivariate testing strategies, using insights to enhance user experience and maximise commercial performance. As the analytics expert within the digital team, you'll build and maintain robust tracking infrastructure via Google Tag Manager and harness the power of GA4 to uncover actionable insights. You … teams to deliver, improvements to enable self-service online for those who might (otherwise unnecessarily) convert through our call centre, as well as gathering feedback from the wider business Analytics & Measurement Own the GA4 measurement strategy for the website, ensuring comprehensive tracking of all key user interactions, engagement events, and conversion funnels Build and maintain custom GA4 reports, explorations … analysis and user journey mapping in GA4 to understand behaviour patterns and identify friction points Collate and review quantitative and qualitative data to identify opportunities for improvement, including website analytics, user testing and guest feedback Analyse the effectiveness of website merchandising and personalisation using engagement metrics and custom dimensions Google Tag Manager Management Serve as the primary GTM More ❯