Senior Web and Digital Marketing Officer
Nuneaton, Warwickshire, West Midlands, United Kingdom
North Warwickshire & South Leicestershire College
user testing where required. Lead the development and implementation of SEO strategies. Champion website accessibility and provide training when required. Generate regular reports using analytics data to monitor user interaction and provide insights. Develop, deliver, and manage paid digital marketing campaigns. Measure and report performance of digital marketing channels … equivalent A graduate level qualification or equivalent Excellent IT skills with experience in project management, content management, and data analysis tools (e.g, Monday. com, Google Tag Manager, Google Analytics, SEMRush, Silktide) Experience in managing and maintaining websites, using content management systems, and leading website development projects Experience … in analysing and reporting on online user behaviour using web analytics and other data Strong knowledge of website analytics tools (Analytics, Search Console, and Tag Manager) and ability to extract and report data from different platforms Experience in planning, delivering, and reporting on digital marketing campaigns Familiarity more »
Employment Type: Permanent
Posted: