Organic & Onsite Search Lead | Stirling, UK
Stirling, Scotland, United Kingdom
M&G plc
Optimise content, meta titles, meta descriptions, and header tags aligned to user intent and user behaviour Monitor and analyse search performance using tools like Google Analytics and Adobe Analytics Collaborate with digital leads together with marketing channel teams to ensure search is aligned to user intent Stay … and external search experiences Strong knowledge of search principles, including technical, on-page optimisation, and off-page optimisation Strong proficiency in tools such as Google Search Console, Adobe Analytics, Google Analytics, Screaming Frog, Semrush, ElasticSearch Excellent analytical skills and ability to interpret data to drive SEO More ❯
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