4 of 4 Google Analytics Jobs in the North East

customer behaviour, conversion rates, and campaign engagement. Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing. Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems. Track website traffic, customer journeys, and user engagement to improve digital performance and user experience. … handling customer data. About You. Strong analytical and problem-solving ability Data-driven Previous experience supporting marketing and sales teams to improve Experience with Google Analytics and CRM systems Attention to detail Commercial awareness Strong communication and presentation skills ...

deliver high-quality, scalable solutions that truly matter. Overview: We are seeking an experienced Performance Analyst (SFIA 5) to lead performance measurement and analytics across complex digital services. This role focuses on embedding data-driven decision-making, ensuring services are designed and continuously improved based on user needs … frameworks, including KPIs and user-focused metrics Ensure alignment with Government Digital Service (GDS) standards and best practices Establish and maintain high-quality performance analytics standards Insight Generation & Decision Support Analyse data from multiple sources (user, service, and operational data) to generate actionable insights Translate complex data into clear ...

vacancies across three areas within DWP's Digital and Transformation Group: Communication, Collaboration and Network Services; the GOV.UK and Signposting team; and the Performance Analytics Hub. You'll work alongside product managers, designers, engineers and researchers to ensure services are built with clear success measures, meaningful KPIs … exploring how users move through services, where friction exists and what the data is really telling us about outcomes. You will work with Google Analytics data and write SQL in Google BigQuery to bring together different data sources, create meaningful analysis, and support clear and reliable dashboards ...

efficient allocation to maximise ROI and cost-per-lead efficiency Build and optimise landing pages, forms, and conversion funnels Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks Execute email marketing campaigns and nurture journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) Support SEO initiatives … performance Coordinate organic and paid social media activity to support lead generation goals Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution Conduct A/B testing ...