4 of 4 Google Analytics Jobs in the North East

organisational objectives. Promote a culture of data-driven decision making across programmes and stakeholders. Technical Leadership & Architecture Provide technical leadership across data engineering, analytics, and data science initiatives. Define and evolve data architecture, engineering standards, tools, and methodologies. Design scalable, secure, and resilient cloud-based data solutions. Oversee … executive audiences. Facilitate workshops and decision-making sessions to drive alignment and delivery. Essential Skills & Experience Data Leadership Significant experience leading data engineering, analytics, or data science functions within complex organisations. Proven track record of developing and delivering enterprise-wide data strategies. Experience establishing data governance frameworks and operating ...

roadmap across website, email and digital customer journeys Design, implement and analyse A/B and multivariate tests to improve conversion performance Use data, analytics and customer insight to identify opportunities across the full funnel Collaborate with Marketing, Partnerships, Developers and wider business stakeholders to improve digital performance Monitor … optimise website performance using tools including Google Analytics and Looker Studio Create wireframes and test hypotheses focused on improving UX, engagement and ROI Coordinate test builds with agencies and developers, while also creating simpler tests independently Drive innovation and personalisation across digital journeys and communications Build dashboards ...

customer behaviour, conversion rates, and campaign engagement. Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing. Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems. Track website traffic, customer journeys, and user engagement to improve digital performance and user experience. … handling customer data. About You. Strong analytical and problem-solving ability Data-driven Previous experience supporting marketing and sales teams to improve Experience with Google Analytics and CRM systems Attention to detail Commercial awareness Strong communication and presentation skills ...

efficient allocation to maximise ROI and cost-per-lead efficiency Build and optimise landing pages, forms, and conversion funnels Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks Execute email marketing campaigns and nurture journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) Support SEO initiatives … performance Coordinate organic and paid social media activity to support lead generation goals Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution Conduct A/B testing ...