Digital Manager
Birmingham, England, United Kingdom
Jumar
PPC, social media, email, and web. Paid Media & Advertising: Oversee the planning and execution of digital campaigns across owned, earned, and paid media, including Google Ads, LinkedIn Ads, Facebook/Instagram Ads, and programmatic display. Manage and optimise PPC campaigns to maximise ROI. SEO & Organic Growth: Enhance search visibility … and implementing A/B testing and multivariate testing for optimisation. Analytics & Performance Reporting: Track and optimise campaign performance using analytics tools such as Google Search Console, SEMrush, Google Data Studio, Power BI, and Tableau. Emerging Digital Trends & AI Marketing: Stay ahead of emerging digital trends … innovations where applicable. Content Optimisation & UX/UI: Ensure that digital content aligns with UX/UI best practices by leveraging tools such as Google Optimize, Optimizely, and Hotjar to analyse user behaviour and enhance engagement. Skills & Experience: Extensive experience in a digital marketing role managing digital channels. Strong More ❯
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