Tracking Expert and Data Analyst
Leicester, Leicestershire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Effect
and processes to support business objectives. Technical Implementation Configure and manage GA4 properties for clients, ensuring accurate data collection and actionable insights. Implement advanced campaign tracking using tools like Google Tag Manager and custom data-layer setups. Build custom dashboards using Looker Studio, Power BI, Tableau and similar tools. Explore AI-driven solutions to enhance data collection … testing, and optimization efforts with detailed recommendations. Establish and maintain data governance practices to ensure data quality and security. Identify opportunities to integrate and streamline data using tools like Google BigQuery and Snowflake New Business Development Provide insights and data support for new business pitches and case study development. Collaborate with teams to analyse user behaviour and campaign performance … for prospective clients. About you About you Advanced experience with Google Analytics 4 and Google Tag Manager. Proficiency in BI tools like Looker Studio and Power BI. Strong knowledge of dataLayer customisation for advanced tracking needs. Experience with ETL processes and data pipelines. Familiarity with Google BigQuery, SQL, and performance marketing analytics. Ability to analyse user More ❯
Employment Type: Permanent
Salary: GBP Annual
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